Due to renewed viral activity, the ballad dethrones Lorde’s “Royals” after a nine-week reign. Plus, new No. 1s for Pitbull and Avicii, while A Great Big World and Christina Aguilera reach the Hot 100′s top 10
Thanks to the viral explosion of a new parody video of the song, Miley Cyrus’ “Wrecking Ball” returns to the top of the Billboard Hot 100. The song halts the command of Lorde’s “Royals” after nine weeks.
With top Streaming Gainer honors, “Ball” (3-1) reclaims the Hot 100′s top rung for a third total week after “Royals” had ruled for nine frames. “Ball” first topped the chart in the two weeks (Sept. 28, Oct. 5), following the premiere of its official video, prior to Lorde’s coronation. The song storms back to the top of the Streaming Songs chart for a ninth week at No. 1 (14-1) with a 137% increase to 18.6 million U.S. streams last week, according to Nielsen BDS.
Spurring the gain? The breakout popularity of the song’s parody video, which features its original audio, by YouTuber Stephen Kardynal. The comedian has posted several videos on his channel of him lip-synching hits by female pop stars to unsuspecting viewers on Chatroulette (the video chat service which links random users). In his take on “Ball,” the shaggy-haired Kardynal parodies nearly every part of the original’s video, complete with him in (almost just) his birthday suit. Viewers’ reactions on the left side of the screen enhance the clip’s merriment.
Of the song’s 18.6 million U.S. streams, 24% are from the track’s official Vevo on YouTube video, while 67% are from other YouTube views, including Kardynal’s. The remaining 9% of its overall streaming total is from non-YouTube streaming sources.
“Ball” concurrently jumps by 11% to 99,000 downloads sold, according to Nielsen SoundScan, and rebounds 10-9 on Digital Songs (which it led the week of Sept. 28). Also surely aiding its gains, Cyrus performed the song on the American Music Awards, which aired live on ABC on Sunday, Nov. 24. Having peaked at No, 4 on Radio Songs, “Ball” drops 4-7 on the survey (106 million all-format audience impressions, according to BDS).
More chart honors for Cyrus: The nine-week gap between “Ball” topping the Hot 100 marks the longest in the Hot 100′s 55-year history for a song in one chart run. It passes the five-week wait for Macklemore & Ryan Lewis’ “Thrift Shop” (featuring Wanz), whose six-week total reign was interrupted by Baauer’s “Harlem Shake” for five weeks earlier this year. Both breaks, thus, reflect the influence of virality, with the online phenomenon largely pushing “Shake” to the top and, now, a similar bounce for “Ball.” (Only Chubby Checker’s “The Twist” had a longer break than “Ball” between Hot 100 reigns. It led in September 1960 and again in January 1962, but that was over two separate chart lives.)
The resurgence of “Ball” helps keep Eminem’s “The Monster,” featuring Rihanna, at No. 2 for a fourth week. Still, the collaboration claims the chart’s top Airplay Gainer award for a fourth week, climbing 6-4 on Radio Songs with a 14% increase to 119 million. It racks a third week atop the On-Demand Songs chart (2.2 million, down 12%), while dipping 3-4 on Streaming Songs (5.7 million, down 6%) and falling 1-2 on Digital Songs (after three weeks at No. 1) with 231,000 downloads sold (down 4%). “Monster” spends a fifth week at No. 1 on both Hot R&B/Hip-Hop Songs and Rap Songs.
As it bounds by 55% in overall Hot 100 points, “Ball” handily wins the race to No. 1 over “Monster” (up 2%). A 20% difference in points separate the songs.